Future Plans
Laser’s plans for the future are based solidly on a foundation of experience, expertise, knowledge, resources, opportunities and market trends. The plans are both nationwide and beyond the borders of Cyprus activities.
On national grounds Laser plans to expand to the maximum degree within the island and become market leader in the Cyprus coffee and fast food industry by developing new Coffee Beanery and Burger King stores.
National growth plans for Coffee Beanery and Burger King include covering all cities of Cyprus with stores. Expanding in strategic locations in the cities of Pafos and Larnaca, where at the moment there are no stores operated by Laser. Further expansion is also planned for Nicosia, Limassol and Ayia Napa and thereby improving market share and increasing revenue.
Coffee Beanery is to become a neighbourhood café chain, easily accessible to everybody.
Burger King is to acquire a larger piece of the market and to ‘serve’ all districts of the island.
Future Plans abroad include European development of Coffee Beanery after selecting experienced partners.
Within the following years, Laser will exploit further expansion in Europe, by selling the CB franchise country rights in the remaining 23 European countries.
Future Plans
Laser’s plans for the future are based solidly on a foundation of experience, expertise, knowledge, resources, opportunities and market trends. The plans are both nationwide and beyond the borders of Cyprus activities.
On national grounds Laser plans to expand to the maximum degree within the island and become market leader in the Cyprus coffee and fast food industry by developing new Coffee Beanery and Burger King stores.
National growth plans for Coffee Beanery and Burger King include covering all cities of Cyprus with stores. Expanding in strategic locations in the cities of Pafos and Larnaca, where at the moment there are no stores operated by Laser. Further expansion is also planned for Nicosia, Limassol and Ayia Napa and thereby improving market share and increasing revenue.
Coffee Beanery is to become a neighbourhood café chain, easily accessible to everybody.
Burger King is to acquire a larger piece of the market and to ‘serve’ all districts of the island.
Future Plans abroad include European development of Coffee Beanery after selecting experienced partners.
Within the following years, Laser will exploit further expansion in Europe, by selling the CB franchise country rights in the remaining 23 European countries.